For marketers

In today’s fast-paced technology environment, marketing executives and product marketers at platform-based businesses face numerous challenges:

Staying up-to-date with rapidly evolving platforms: The platform technology landscape is constantly changing. Keeping up with the latest advancements and understanding their implications for your business can be overwhelming.
Differentiating platform offerings in a crowded market: Competition in the technology platform industry is fierce, making it difficult to stand out and effectively communicate the unique value of your platform products and services.
Aligning platform marketing strategies with customer needs: Understanding the evolving needs of your target audience, especially developers and end-users, and aligning your marketing strategies accordingly is crucial for driving long-term customer satisfaction and retention.
Generating quality leads and accelerating sales for platform businesses: Identifying the right prospects for your platform and converting them into customers is a continuous challenge. Efficiently generating quality leads and accelerating the sales process is key to driving growth.

How Platify Insights can help

Expert analysis and custom research on platforms: Our seasoned Chief Analyst, Donnie Berkholz, provides in-depth knowledge and insights on the latest trends, technologies, and market dynamics in the platform space. We help you stay informed and make data-driven decisions to maintain your competitive edge.
Competitive benchmarking and positioning for platform businesses: We provide comprehensive competitive analyses and benchmarks for platform-based businesses, allowing you to understand the competitive landscape, identify potential threats, and uncover opportunities for differentiation.
Customer-needs assessment and segmentation for platform audiences: Our customer-needs assessments and market-segmentation services enable you to develop targeted marketing strategies, tailored to the unique preferences and requirements of your platform audience, including developers, partners, and end users.
Lead generation and sales enablement for platform businesses: We offer lead-generation support and sales-enablement services specifically for platform businesses, helping you identify, engage, and convert high-quality leads through advisory and consulting services. We partner on areas including messaging, product-led growth, community building, and demand generation. Our expertise in platforms ensures your sales teams are well-equipped with the right proof points, data, and stories to become trusted advisors to your prospects, close deals faster, and accelerate growth.

By partnering with Platify Insights, you’ll gain access to expert knowledge, strategic guidance, and actionable insights to overcome the challenges faced by marketing leaders and product marketers in platform-based businesses. Stay ahead of the competition and drive growth by leveraging our comprehensive suite of services. Contact us today to learn more about how Platify Insights can help you succeed in the rapidly evolving world of technology platforms.

Get started quickly and easily — no hassle, no long-term commitment

Here’s some examples of the ways that marketing leaders, product marketing managers, and other marketers can get started partnering with Platify Insights through a one-hour consultation:

Refine platform positioning and messaging based on industry trends and competitor analysis.
Identify effective marketing channels and tactics for reaching target audience segments.
Develop content strategy focused on platform capabilities and customer needs.
Explore partnership opportunities within the platform ecosystem.
Optimize customer acquisition strategy to drive platform adoption.
Review existing marketing campaigns and materials to align with industry best practices.
Explore strategies for leveraging social media and influencer marketing to promote the platform.
Get insights into customer personas and their expectations from platform solutions.
Discuss strategies for improving lead generation and conversion rates.
Analyze the effectiveness of existing marketing metrics and recommend improvements.
Learn about industry events and thought leadership opportunities to boost brand awareness.
Explore strategies to nurture existing customers and drive platform upsell opportunities.
Gain insights on building and maintaining a strong brand identity for the platform.
Discuss strategies for creating and distributing platform case studies and testimonials.
Suggest your own idea here!

If you’re interested in getting started today, we’re happy to offer a free initial consultation. Click below to get started!