Services

At Platify Insights, we help you understand the dynamics of the platform economy and how to leverage it for your business success. Whether you are a platform vendor, a platform user, or a platform enabler, we have the services you need to stay ahead of the curve.

Research

We conduct in-depth research on the trends, challenges, and opportunities of the platform economy. We publish reports (both free and paid) that provide actionable insights and best practices for platform stakeholders. Our research covers topics such as:

Platform business models and strategies, including product-led growth
Platform ecosystems, communities and network effects
Platform governance, regulation and compliance
Platform innovation and differentiation
Platform metrics and analytics
Platform user experience and engagement
Platform security and trust

Analyst briefings

We offer free analyst briefings to platform vendors and service providers who want to ensure our Chief Analyst is well-informed on their offerings when he publishes research and speaks with our audience and the broader community of platform experts and decision-makers. Our analyst briefings are:

Tailored to your specific goals and objectives, rather than rigidly formatted
Delivered with our experienced and knowledgeable Chief Analyst — you won’t get an intro to the senior people and then get handed off to junior staffers
Interactive throughout with Q&A, rather than an analyst who sits in silence
Recorded, transcribed, and available on demand

Note: all briefing attendees must be subscribers to Platify Insights’ free research.

Book a Free Briefing with Donnie

Paid consultations

We provide paid consultations to platform builders, service providers and investors who need personalized advice and guidance on their platform-related challenges and opportunities. We also provide consultations to platform enablers who want to partner with us or access our research database. Our consultations are:

On-demand and flexible
Confidential and customized
Responsive and timely
Practical and actionable
Strategic and value-added

You can use these for a variety of purposes, from early ideation to market research to message testing. Here are some of the ways that are most effective:

Deep dive on a sector of the platform market or a specific vendor, including competitive landscape, key vendors, packaging & pricing, market trends
Teardown of your positioning & messaging as an interactive session where you present and Donnie jumps in throughout to note surprises, mismatches where messaging won’t resonate with your key personas, or gaps on unaddressed trends, use cases or needs
Live workshop to collaborate on idea generation for a product roadmap, using techniques such as opportunity solution trees
Presentation of something you’re working on where you’d value feedback, such as positioning & messaging, or an important presentation such as a keynote, your sales deck, or your pitch deck — followed by in-depth discussion and refinement
Analysis of existing product marketing roadmap or product strategy, through a live walkthrough where we point out areas that are unclear, confusing, unjustified, etc.
Feedback on your go-to-market strategy, including pricing, packaging, GTM model (product-led growth, product-led sales, community-led, marketing-led, sales-led)

We’ve got 20+ years of experience in knowing where to tap the hammer.

Book a Paid Consultation with Donnie

Demand generation, education & evangelism

You’re looking for ways to reach new audiences in new ways, or engage your existing audiences more effectively. We can help, when it comes to platforms.

Donnie is a highly experienced speaker and moderator, both in-person at conference as well as virtually in webinars, webcasts, online video, and social media. He can bring his market expertise and public-speaking skillset to help you uplevel your brand and deliver authentic, trusted messages from a vendor-neutral industry expert to your audience.

You can use this for a variety of your marketing initiatives, from content to event to brand:

Keynote speeches at your events or sponsored industry events
Fireside chats with you or your customers
Moderating a panel with you, your customers or your partners
Speaking engagements at your conference or with your team at industry events
Webinars and webcasts where we speak to industry trends while you speak to your fit

To maximize the value, we also partner with you to help you re-purpose the video, audio, and transcripts into multiple forms of media, including snippets of key highlights that fit in well to your evergreen content (such as your website) as well as upcoming campaigns. We’ll help you do so safely and in a way that builds both of our brands.

Scaling & transforming — long-term advisory & coaching

If you’re scaling up or transforming your product, community, developer-marketing, or platform-engineering functions, you should take advantage of an intensive, longer-lasting engagement. We’ll work with you to develop the right strategy & plan, ensure your changes stick, coach you and your team throughout, and avoid pitfalls along the way — thanks to our experience.

We help you solve this through regular engagements with us, so that we can build deep expertise in your challenges and your team, and work with you to consistently apply theory to your problems in practice. We partner with you on structured long-term engagements, typically 9–12 months at 1 hour per week (per coachee) that we can easily stop whenever needed.

Custom research

Donnie is an expert at thoughtful, incisive analysis of your biggest, most complex problems. Whether that’s product strategy, go-to-market, competitive landscape, your roadmap, positioning analysis, or something else, he can dig deep to clarify your hardest challenges and make actionable recommendations.

What don’t we do?

We are an industry-analyst firm, so we focus on market research, advisory services, and related consulting or evangelism that builds upon our industry expertise. If you’re looking for someone to help you implement a new model on a full-time basis over the course of weeks or months, that isn’t us — but we might be able to connect you to someone who can help.

Looking for something else?

If you’re looking for something that isn’t described above, let us know! We’d be happy to discuss how we could either help you directly or make an introduction to another organization that can solve your most pressing business needs.